The Electrical Wholesaler's Supplier of Choice!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Why Trader?
With over 100 Years of Gerard Electrical Tradition and Experience we are confident we can go on a journey with you as partners to support your business with our range of electrical accessories.
Our Vision is quite simple - 'To be the Australian owned provider of choice for a true, quality alternative of Electrical Accessories to the Trade in Australia'
Building or Renovating?
When you choose a home with Trader’s range of electrical accessories, you get peace of mind knowing that you have a warranty to cover you.
Trader products are designed in Australia, for Australians, and are fully compliant with Australian Certification Approvals and Standards.
Electrical accessories can really complement a new build or renovation. No longer is there just a standard white switch or socket to choose from. Trader offer a wide variety of colours and finishes across all ranges including Matt White, Matt Black, Brushed Aluminium and glass look.
Discover more about Trader's complete home solution - Switch & Socket | Selection Guide
Request your Swatch Set & Selection Guide today
Powermesh
It’s so easy. Easy to use. Easy to install.
Any home can be retrofitted with our Powermesh range of connected smart switches and power points without any costly rewiring, allowing you to update your home effortlessly and affordably.
We’ve removed the complexity, and provided many unique ways for you to control your home devices. Intuitive control of your smart home devices. You can control individual smart devices, entire rooms, or your whole home, from anywhere. 
