The Electrical Wholesaler's Supplier of Choice!
Bringing you 100 years of Gerard Electrical tradition!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, competitively priced electrical products. We don’t operate in the retail and hardware environment selling electrical direct to the consumers, we are 100% committed to providing electrical wholesalers highest quality products backed by outstanding customer service. We are delighted to be back in the business working with the Trade in product categories we know and love and aim to be the leading electrical supplier to electrical wholesalers across Australia. We have been here before with you and it is our passion!
The future of your connected home is now!
Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.
Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!
You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.
It may be cooling down outside, but it is heating up at Trader!
21 June 2021
MISTRAL HEATERS NOW AVAILABLE AT TRADER Read More »
We love your positive feedback!
15 June 2021
We’re proud of Trader’s reliable products, service and passionate team. And we love hearing… Read More »
The Customer Relations Team is a passionate, caring team who will always listen.
10 June 2021
It’s our promise to you! Read More »
The Brand New Zimi Office is Officially Open
8 June 2021
It’s a super exciting move for the Zimi team... Read More »
Need a custom printed light switch cover?
31 May 2021
Did you know that Trader offers a custom design printing service? Read More »
You can view all our new releases in our latest What’s New in the Trader Warehouse flyer.
25 May 2021
We have had a busy couple of months releasing many new products in our electrical switch and… Read More »