The Electrical Wholesaler's Supplier of Choice!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
With over 100 Years of Gerard Electrical Tradition and Experience we are confident we can go on a journey with you as partners to support your business with our range of electrical accessories.
Our Vision is quite simple - 'To be the Australian owned provider of choice for a true, quality alternative of Electrical Accessories to the Trade in Australia'
Building or Renovating?
When you choose a home with Trader’s range of electrical accessories, you get peace of mind knowing that you have a warranty to cover you.
Trader products are designed in Australia, for Australians, and are fully compliant with Australian Certification Approvals and Standards.
Electrical accessories can really complement a new build or renovation. No longer is there just a standard white switch or socket to choose from. Trader offer a wide variety of colours and finishes across all ranges including Matt White, Matt Black, Brushed Aluminium and glass look.
Discover more about Trader's complete home solution - Switch & Socket | Selection Guide
It’s so easy. Easy to use. Easy to install.
Any home can be retrofitted with our Powermesh range of connected smart switches and power points without any costly rewiring, allowing you to update your home effortlessly and affordably.
We’ve removed the complexity, and provided many unique ways for you to control your home devices. Intuitive control of your smart home devices. You can control individual smart devices, entire rooms, or your whole home, from anywhere.
Control what you like, when you like, how you like it
See Trader’s LATEST and GREATEST all on one flyer!
29 February 2024
Download and share the flyer to show your customers all new arrivals available in the Trader warehouse. Read More »
Get the green look with Leopard.
26 February 2024
Choose between four gang and five gang power points as well as our all-in-one USB chargers and… Read More »
Cougar Double Vertical Power Points
19 February 2024
Verticals, always a great option for tight spaces and often used when you need to replace like for like. Read More »
NEW Meerkat Mech and Tool combo
12 February 2024
Terminate your Cat6A connections quickly and securely Read More »
If it’s slim you want, Flat Cat is your friend.
5 February 2024
Our complete Slim Design range of power points & switches. Read More »