Trader (GSM Electrical)

Customer Relations:

​1300 301 838

The Electrical Wholesaler's Supplier of Choice!                                                                 

Bringing you 100 years of Gerard Electrical tradition!

GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia. ​

Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, competitively priced electrical products. We don’t operate in the retail and hardware environment selling electrical direct to the consumers, we are 100% committed to providing electrical wholesalers highest quality products backed by outstanding customer service. We are delighted to be back in the business working with the Trade in product categories we know and love and aim to be the leading electrical supplier to electrical wholesalers across Australia. We have been here before with you and it is our passion!

Paw Points are back on our bigger & better Trader App!

Contractors simply make a purchase order on the app and send it directly to their preferred Wholesale branch or Upload Proof of Purchase.

Every time they do, they accumulate Paws Points to spend on Trader merch, kitchen appliances, BBQs and more. For every 50 PAWS earnt, App users receive an entry to WIN the 'BIG GAME' - Big Buck Hunter World valued at  RRP $1395. 



Get up to speed with everything NEW IN 2022 from Trader by attending one of our Major Trade Information & Technology Sessions.

View all Trader functions released here, more dates and locations to be announced in due course. 

To be the first in the know, sign up to receive Trader News here - keeping you up to date with all things Trader and the latest event releases! Click here to opt in now.


The future of your connected home is now!

Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.

Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!



You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.

Trader are so proud and excited to announce our partnership with TIACS to promote the This Is A Conversation Starter fundraising campaign.

Help support this great campaign by requesting your TIACSTIN or purchasing a TradeMutt men’s and women’s work shirt to help create awareness about This Is A Conversation Starter organisation. 

Click below to discover more details.

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Don't See Us On The Shelf?

Ask for Trader to be stocked at your local Electrical Wholesaler OR use the form below and we’ll ask for you!



Level 2 142-144 Fullarton Road
Rose Park, South Australia, 5067

Phone: 1300 301 838
Fax: 1300 301 778
Email Us:

Hours: Monday to Friday 9:00am – 5:00pm ACST

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