Bringing you 100 years of Gerard Electrical tradition!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love. We have been here before with you and it is our passion!
The future of your connected home is now!
Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.
Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!
You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.
You can now get all the benefits of Trader’s Scorpion Downlights to the power of 12!
1 March 2021
Trader's SCDL are now available in a convenient carry pack of twelve. Read More »
The Trader 2021 Catalogue is out now and it is a cracker!
22 February 2021
Jam packed with all our new products, along with our old faithful's, this is an important… Read More »
Footy is back for 2021 and the team at TRADER are excited!
18 February 2021
GREAT WEEKLY PRIZES & MAJOR PRIZES ON OFFER! Read More »
Bulky floodlights are being left in the dark…
16 February 2021
The Trader Scorpion Frameless Floodlight range is available now! Read More »
Searching for a power point with a round earth pin?
9 February 2021
Search no more! Introducing our FLPP1GL - Flat Cat Power Point with round earth pin. Read More »
Our Puma aluminium cover offering just got bigger.
1 February 2021
We have had a lot of requests for aluminium covers for our PUBIG4 and PUBIG5 powerpoints, and… Read More »