The Electrical Wholesaler's Supplier of Choice!
Bringing you 100 years of Gerard Electrical tradition!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, competitively priced electrical products. We don’t operate in the retail and hardware environment selling electrical direct to the consumers, we are 100% committed to providing electrical wholesalers highest quality products backed by outstanding customer service. We are delighted to be back in the business working with the Trade in product categories we know and love and aim to be the leading electrical supplier to electrical wholesalers across Australia. We have been here before with you and it is our passion!
The future of your connected home is now!
Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.
Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!
You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.
Introducing our slimmest USB
10 May 2021
It has been a long wait, and they said it couldn’t be done, but we did it! Our slimmest range,… Read More »
GET THE TRADER EDGE WITH CLOUDED LEOPARD!
3 May 2021
With a sleek 7.5mm profile, our Clouded Leopard range is designed with today’s modern décor in mind. Read More »
COUGAR RANGE EXTENDED!
27 April 2021
Our traditional style Cougar range is our old faithful, 2000 series* style product. Read More »
Trader donates to The House The Coast Built
15 April 2021
Trader donates accessories to the Whishlist House Read More »
Did you see the Channel 9 News feature on SA companies leading the way in home automation?
12 April 2021
The feature explores how more households are using smart technology to monitor and reduce energy… Read More »
Have you watched any of our Know Your Product training videos yet?
6 April 2021
Each video in the series focuses on a specific product and provides a snapshot of its features… Read More »