The Electrical Wholesaler's Supplier of Choice!
Bringing you 100 years of Gerard Electrical tradition!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, competitively priced electrical products. We don’t operate in the retail and hardware environment selling electrical direct to the consumers, we are 100% committed to providing electrical wholesalers highest quality products backed by outstanding customer service. We are delighted to be back in the business working with the Trade in product categories we know and love and aim to be the leading electrical supplier to electrical wholesalers across Australia. We have been here before with you and it is our passion!
Contractors simply make a purchase order on the app and send it directly to their preferred Wholesale branch or Upload Proof of Purchase.
Every time they do, they accumulate Paws Points to spend on Trader merch, kitchen appliances, BBQs and more. For every 50 PAWS earnt, App users receive an entry to WIN the 'BIG GAME' - Big Buck Hunter World valued at RRP $1395.
Get up to speed with everything NEW IN 2022 from Trader by attending one of our Major Trade Information & Technology Sessions.
View all Trader functions released here, more dates and locations to be announced in due course.
The future of your connected home is now!
Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.
Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!
You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.
Trader are so proud and excited to announce our partnership with TIACS to promote the This Is A Conversation Starter fundraising campaign.
Help support this great campaign by requesting your TIACSTIN or purchasing a TradeMutt men’s and women’s work shirt to help create awareness about This Is A Conversation Starter organisation.
Our range of matt white and matt black socket outlets keeps growing.
1 August 2022
We can now offer you our popular Puma PU4X4 USB sockets in matt white and matt black. Read More »
Our NEW Bear Smokey photoelectric mains-wired smoke alarm is packed with features.
25 July 2022
SMOKE ALARM PERFORMANCE THAT’S TEN OUT OF TEN. Read More »
Launching Trader’s new Puma auto-switched power points
18 July 2022
Never touch a power point switch again with our new Puma auto-switched single and double power points Read More »
Launching Meerkat Bluetooth® Ceiling Speakers
3 July 2022
GREAT SOUND deserves to be heard Read More »
Team Trader now consists of 20 Sales Partners across Australia!
27 June 2022
Our passion, flexibility and partnership has never been stronger. Read More »