The Electrical Wholesaler's Supplier of Choice!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
With over 100 Years of Gerard Electrical Tradition and Experience we are confident we can go on a journey with you as partners to support your business with our range of electrical accessories.
Our Vision is quite simple - 'To be the Australian owned provider of choice for a true, quality alternative of Electrical Accessories to the Trade in Australia'
Building or Renovating?
When you choose a home with Trader’s range of electrical accessories, you get peace of mind knowing that you have a warranty to cover you.
Trader products are designed in Australia, for Australians, and are fully compliant with Australian Certification Approvals and Standards.
Electrical accessories can really complement a new build or renovation. No longer is there just a standard white switch or socket to choose from. Trader offer a wide variety of colours and finishes across all ranges including Matt White, Matt Black, Brushed Aluminium and glass look.
Discover more about Trader's complete home solution - Switch & Socket | Selection Guide
It’s so easy. Easy to use. Easy to install.
Any home can be retrofitted with our Powermesh range of connected smart switches and power points without any costly rewiring, allowing you to update your home effortlessly and affordably.
We’ve removed the complexity, and provided many unique ways for you to control your home devices. Intuitive control of your smart home devices. You can control individual smart devices, entire rooms, or your whole home, from anywhere.
Control what you like, when you like, how you like it
A combination that will last generations of use
3 December 2023
Trader is proud to be the exclusive distributor of Classic Electric Switch Co.’s* range of… Read More »
See Trader’s LATEST and GREATEST all on one flyer!
30 November 2023
Download and share the flyer to show your customers all new arrivals available in the Trader warehouse. Read More »
When you want a polished glass look, our Snow Leopard range delivers.
27 November 2023
Snow Leopard offers you the polish you’re looking for. Read More »
BESMOKEYV2 BEAR IS FLYING
19 November 2023
We’re flying with a new version of our Bear Smoke Alarm Read More »
Installing 70mm downlights?
13 November 2023
These 59mm diameter little guys fit right through! Read More »
Wolverine, ready to protect your next switchboard install.
30 October 2023
Welcome to Wolverine, a new range of circuit protection devices packed with features! Read More »