The Electrical Wholesaler's Supplier of Choice!
Bringing you 100 years of Gerard Electrical tradition!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
Trader Electrical is South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries). We strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, competitively priced electrical products. We don’t operate in the retail and hardware environment selling electrical direct to the consumers, we are 100% committed to providing electrical wholesalers highest quality products backed by outstanding customer service. We are delighted to be back in the business working with the Trade in product categories we know and love and aim to be the leading electrical supplier to electrical wholesalers across Australia. We have been here before with you and it is our passion!
The future of your connected home is now!
Fitting our Powermesh-enabled devices will transform your home to a connected home. What's more, all of our Powermesh devices can be retrofitted to your existing home without any additional wiring. The Zimi app gives you the power to operate and manage your home from the palm of your hand.
Come and join Danielle as she demonstrates the convenience of her connected home - all made simple with Powermesh!
You can also learn how this simple technology can make every day life easier with the Mesh Master Deck of Cards.
Trader are so proud and excited to announce our partnership with TIACS to promote the This Is A Conversation Starter fundraising campaign.
Help support this great campaign by requesting your TIACSTIN or purchasing a TradeMutt men’s and women’s work shirt to help create awareness about This Is A Conversation Starter organisation.
What’s New in the Trader Warehouse
25 October 2021
Where do we even start? There’s so many new products available that you need to know about. Read More »
Portable cooling for work & play
18 October 2021
Launching - Mistral 35 cm Rechargeable Drum Fan (MCHARGE14) & Mistral 75cm Commercial Misting… Read More »
Type A&C USB chargers now available in Leopard ranges
11 October 2021
AUTO SWITCH POWERPOINTS WITH Type A & C, USB OUTLETS LEOPARD, CLOUDED LEOPARD, SNOW LEOPARD & FLAT CAT Read More »
Arctic Owl Less Override - OWPIRODLO & OWPIRODLOBK
5 October 2021
At last, a version of our Arctic Owl Outdoor Sensor that you know and love without the manual… Read More »
HIBERNATION IS OVER
27 September 2021
HYPP1GQC is back running and quick- hunting a home in your branch ready for your next QC job! Read More »
All your dimming options covered
20 September 2021
Trader offers you a versatile range of LED dimmers. Read More »