Home of the 'Trader' brand

To be the Australian owned provider of choice for a true, quality alternative of Electrical Accessories to the Trade in Australia.

Simon Gerard, Managing Director | GSM Electrical (Australia) Pty Ltd

Tradie testimonials

Hear what our happy customers have to say

We absolutely love working with Trader GSM—their products are innovative, genuinely helpful on-site, and clearly designed with tradies in mind.

From a tradesman’s view, your products are second to none—you’ve fixed issues others haven’t and listened to what the market wants. Even our clients are commenting on the dimmers. You’ve ear ...read more

Trader have been such an incredible support to both TradeMutt and more importantly TIACS over the years. Their commitment to improving the wellbeing and mental health of their community and ...read more

Can I just say—EVERYONE I’ve dealt with at Trader has been friendly, accommodating, and genuinely great. It’s rare to work with a company that has heart and truly cares. I’m looking forward ...read more

Thanks to Trader’s Powermesh, we avoided costly underground repairs by creating multi-way switching. We used internal and external switches, added 2-way control to a Powermesh power point vi ...read more

Had a great solution for a customer recently—pool pump house was far from convenient access for the lights. We installed a Powermesh double GPO (pump one side, lights the other), set pump sc ...read more

I’m new to the industry and have had several large quote requests for Trader items. There's growing interest in automation and Zimi tech, and the info from last night’s Trader Unboxed Trade ...read more

Thanks to you and Simon for the awesome WA Trader Unboxed evening. It’s liberating to see a company big enough to deliver top products, yet small enough to engage personally.

Finally, someone’s prepared to listen to what contractors need. Trader is leading the way with smart design—making the humble surface socket easier and faster to use. Thanks and well done, T ...read more

What sets Trader apart is their fun, fresh approach and the way they engage with the trade. It’s not just the gear—it’s the culture. Great products, great people, great vibe.