You’re Kitten Me!

Buy $299 +GST worth of Trader Product on invoice from your Wholesaler and receive a Free Box of 10 Double Power Points

​Choose from one of our 5 Cat Ranges

Trader, the new genuine trade alternative for Australia

Complete Range of Quality Electrical Accessories for Australian Electrical Contractors and Wholesalers.

​Flexibility Passion Partnership

Switches & Sockets, Weatherproof, First Fix Accessories & TV, Data & Mechs

Discover our puuuurrrfect range of Cats - Cougar, Puma, Cheetah and Leopard of Switches, Sockets and more.

​Flexibility Passion Partnership

Build a Request to Quote your Trader Package

We will direct your request to the branch of your selection.

​Flexibility Passion Partnership

We are back!

GSM Electrical (Australia) –  Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.

South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love.

We have been here before with you and it is our passion!

Flat Cat

Don't See Us On The Shelf?

Ask for Trader to be stocked at your local Electrical Wholesaler OR use the form below and we’ll ask for you!



Level 2 142-144 Fullarton Road
Rose Park, South Australia, 5067

Phone: 1300 301 838
Fax: 1300 301 778
Email Us:

Hours: Monday to Friday 9:00am – 5:00pm ACST

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