We are back!
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love.
We have been here before with you and it is our passion!
Middy’s Host Trader
6 October 2017
Another great night with Middy's in the West of Melbourne and growing together every day. Read More »
Dobson Electrical - New Partners in Ulverstone, Tasmania!
19 September 2017
Thanks to Simone & Ben Dobson and Claude Orlando in their Ulverstone Office with their new… Read More »
Golf, Salmon Bros, Trader & Contractors – On Par Together!
11 September 2017
Thanks to Peter Salmon, Les Cahill and the entire Salmon Bros Team across their 4 branches for a… Read More »
Customer Relations Team
29 August 2017
We are so proud of the team Pippa Hemmings our Customer Relations Manager (right) has built to… Read More »
Trader Hits the Riverland
22 August 2017
Last week Simon Gerard and Alex Beltrame hosted about 25 contractors in the fine town of Berri… Read More »
10 August 2017
Last week the entire Trader team from right across the country joined together in Adelaide to… Read More »