We are back!

GSM Electrical (Australia) –  Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.

South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love.

We have been here before with you and it is our passion!

Events

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Trader 500 - North, East, South, West 

Join us at one of our four major wholesaler and contractor events across Adelaide. Discover more details here.

Trader is back in Hobart!

Join us at Doctor Syntax Hotel on Tuesday 13th November from 5:30pm. Discover more details here.